Doing right by your pet, made simple.
We started with a treat, because a treat is the smallest thing you can get exactly right. Everything since is the same question, asked about the rest of your pet's day.
It started with seafood
Whole shishamo, krill, cod. We chose seafood first because it is clean: one ingredient, nothing to add to it, and it carries its own oils. Freeze-dried whole, it keeps its smell, and the smell is what a fussy cat or a distracted dog actually responds to.
Kyndred Paws began in Singapore in 2025, at booths and on Shopee. Owners told us about the smell before anything else, so we started telling people the smell, the texture and the piece size on every product, before the sourcing and before the price. That habit is still the brand.
Food supply is the job we came from
We are not a kitchen brand and do not aim to be one. We source ingredients through food distributors, have them processed in facilities we contract, bring the finished product in under our own Animal & Veterinary Service (AVS) import registration, and put our label on it in Singapore. That is how a small brand controls what goes in the bag. Here is what stands behind it.
Agri-food systems, from the inside
Our co-founder spent his early career in the Singapore government working on agri-food systems: how food gets grown, moved, checked and priced before it reaches a shelf.
Built a food-systems company before this one
A venture-backed company working on more resilient food supply, funded with over $2 million from family offices and government organisations. Sourcing, processing and food-safety compliance were the day job.
Registered to import
Insect Technologies Group, the company behind Kyndred Paws, is registered with the Animal & Veterinary Service (AVS) to import animal feed for pets, registration IN26B0013, renewed every year. Every product comes in the way Singapore requires pet food to come in, and the origin of each ingredient is known to us, not just who sold it.
Our label, our answer
Some products are packed into the sachet here in Singapore, some arrive packed. Either way the label is ours, the typical analysis on it is stated plainly, and we answer for what is under it.
Owners asked what else we carry
Yes. Dehydrated slowly so each piece stays dense and lasts, giving them twenty quiet minutes a treat can't.
Loofah gourd, dried and cut. It frays instead of splintering, and there is nothing inside it.
Yes. Where someone else already does a thing the way we would, we carry theirs rather than make a worse one. Notti for the everyday meal, Two Valley for milk.
Everything else that makes a pet's everyday life better, added one thing at a time, only once we can stand behind it.