Clean, functional pet food made with real ingredients — no fillers, no buzzwords, no inflated price tags.
🐟 Real ingredients ❄️ Clean freeze-drying 🧾 Transparent labels 🚫 No fillers or artificial flavours
How It Started
Pet treats were getting more dramatic on the outside, yet more processed on the inside.
We kept seeing flashy terms like:
“premium,”
“restaurant-grade,”
“human-grade,”
“sashimi-cut,” printed everywhere — but the ingredient lists were full of fillers,
artificial flavouring, and heavily processed bits.
Plus the heavy price tags.
We wanted something different.
Something honest.
Something real. Something affordable.
Where We Began: Seafood First
Our journey started with nutrient-rich seafood like salmon, cod, krill and green mussels —
whole foods naturally packed with omega oils, amino acids and essential minerals.
We gently freeze-dry them to preserve their natural goodness with:
✔ Zero fillers
✔ Zero preservatives
✔ Zero artificial flavours
Just ONE real ingredient per bag.
Why Freeze-Drying?
Most drying methods use heat — which destroys nutrients, changes flavour, and forces brands to add artificial sprays or coatings.
Freeze-drying does the opposite:
✔ Locks nutrients in place
✔ Protects omega oils
✔ Preserves natural flavour pets recognise
✔ Keeps the ingredient as close to raw as possible
We don’t add flavour enhancers because we don’t need to.
The science does the work for us — and pets can taste the difference.
What We Stand For
✔ Real ingredients
✔ Clean freeze-drying
✔ Transparent labels
✔ Nutrition with intention
What We Don’t Believe In
✖ Luxury gimmicks for humans
✖ Buzzwords with no nutrition
✖ Confusing ingredient lists
✖ Artificial flavour sprays